What is the best way to build up your list? Most marketers these days stick with tried and true methods like a sidebar optin form, maybe a feature box, a lightbox popup or even all of the above.
The problem is that these sorts of incentives are not very targeted. Unless you are already well known in some way, you are unlikely to get more than 1% of your visitors to optin using these methods.
Luckily, there is a better way to get opt-ins that is much more targeted.
It's called the Content Upgrade, a term popularized by Backlinko's Brian Dean. Brian didn't come up with the concept himself though. Folks like Kim Roach (who is one of my favorite marketers) has been using content upgrades on her blog for a long time now.Read more ...