You are collecting emails from visitors to your site right? Unlike any other form of web traffic, email marketing is the most dependable way to get visitors to consume your content or even market a product you are trying to sell.
Treat your subscribers right, and they become your subscribers for life.
In this tutorial, I’m going to show you how to add a StudioPress inspired opt-in box to the sidebar of your site. If you haven’t seen it yet, Studiopress collects opt-ins on their A Beginner’s Guide to The Genesis Framework page and it looks like this.
Clean, simple and stylish right?