I’ve always been a fan of the WordPress themes from Elegant Themes. They have some really nice beautiful designs, that can fit sites for a wide variety of purposes.
Divi is their latest theme release, and it is quite different from their previous themes. While Elegant Themes themes aren’t known to be highly customizable, Divi changes all that with it’s very cool Divi page builder.
Divi Builder is a drag and drop editor for creating a wide variety of beautiful looking designs. The builder is thoughtfully designed and will allow even non-designers to create some great looking pages.
What is Divi Theme?
Instead, the Divi Builder works on individual pages only. For customizing the theme itself, Divi using the standard Elegant Themes epanel.
As a side note, I’m not a particularly a big fan of the epanel. It’s pretty simplistic compared to the power you’d get with Dynamik for example. It gives you some basic options to change various aspects of the theme, but it doesn’t give you the breadth of customization options to change your theme’s look that power users might want.
Still, like most Elegant Themes, the default Divi look and feel is very clean and uncluttered. There’s a lot of white space and it looks very pretty out of the box.
How the Divi Builder Works
The most interesting aspect of Divi though is the builder, which is what I want to focus the majority of this review on.
As I mentioned above, the Divi builder works on individual pages. So you access it through the WordPress Page editor by clicking on the Use Page Builder button.
In the Divi system, there are 3 fundamental building blocks for laying out components on the page: sections, rows and columns. Each section can contain any number of rows, and each row can contain a variety of different column layouts.
All this is to allows you to customize the placement of what Divi calls modules. Divi current has 17 different modules available ranging from your standard text and image modules to things like tabs, pricing tables, sliders and others. Each module comes with it’s own configuration settings so you can customize them to fit your needs.
Most of the module settings are pretty self explanatory, but if you need more in-depth help, then you can head over to the Divi readme page which contains videos of how each one works.
Unlike other drag and drop type systems I’ve used, the Divi builder is actually very intuitive to use once you play around with it. All the different components can be dragged around and rearranged seamlessly. It really just takes a few clicks to layout the modules how you like them and see how they look on your new site.
Divi also comes with 16 different pre-made layouts that you can load, which makes getting started a snap. If you are just starting with the Divi Builder, I recommend that you browse through them as they are an excellent way to learn how everything works.
Who Divi is For
Divi could be used as a standard blog theme if you like, but that’s not where I feel it really shines. Instead, I think Divi was built specifically for people interested in creating a site around a product they are selling.
Its flexible layouts could easily recreate something like CrazyEgg’s sales page.
Or if you wanted to design something similar to Moz’s pricing page, you could do that via Divi’s pricing tables and call to action modules.
Divi also fully integrates with WooCommerce via the ecommerce module to create your own full-fledge e-commerce store.
Will I Use Divi?
I really like the Divi Builder and how easy it is to create some really sweet looking product pages. If I had the need to create a website around a product I was selling, I would definitely use it.
What would be awesome though is if Divi were packaged as a standalone plugin. Then I could integrate it with my current Genesis/Dynamik combo and use it for specific pages on my site.
But alas, Divi is just a standalone theme and there is no way to use the two together.
Still, for some people, a theme like Divi makes a whole lot of sense. If you are looking to create a site designed to sell a product, then you should definitely give Divi a shot. It’s very easy to use, the documentation is great, and there are lots of excellent layout templates for you to get started.
If you’re not really a DIY person who likes to get their hands dirty with CSS, then make sure to check out the many Divi examples to see if you like the look and feel that Divi provides. If you do, then Divi will work perfectly for you.
Is Divi a theme that you would consider for your own sites? Let me know in the comments.